seo training

 

DIGITAL MARKETING AND SEO BASICS

• What is Digital Marketing ? 
• Importance of Internet Marketing
• How the search engine works ?
• Google Search Architecture and Ranking  methodology
• Search algorithm updates
• Understanding the SERP and Search Operators
• Latest Updates (Panda & Penguin update)
• Bing and Yahoo Search

SEO ANALYSIS AND INITIAL PLANNING

• Business Analysis
•  Website SEO Audit

KEYWORDS RESEARCH AND ANALYSIS

•  Introduction to Keyword Research
•  Types of Keywords
• Keyword Research Methodology
• Keywords Analysis Tools
• Competition Analysis
• Finding the best keywords for project.
• Localized Keywords Research